We know many of you are just starting out with your website and/or blog. As I've talked about previously, it can be super hard to win at blogging.
There are a number of strategies and things which you can do to start promoting your blog. To get readers to your blog and keep adding the number of people visiting your blog can reap benefits in revenue (if you're blogging to make money).
Here we'll take a look at the different strategies and how you can use them to get more readers.
You might think that writing for another blog defeats the purpose of trying to get traffic on your own blog but guest posting most definitely has its advantages.
Guest posting has been used for as long as I can remember as a way to network and market your own blog and content. Looking at one example, the incredible Buffer App puts a lot of its early growth down to a solid content strategy. It has been written that Buffer was featured on over 100 blogs in just 2 months and a lot of those were guest-posts written by Leo Widrich which enabled it to reach 70,000+ users.
Starting out is hard so sharing your best content might sound nuts but it is a good way to get readers. After all, you need to get the word out somewhere. You can show your great content to a larger readership immediately without having to build your own and usually, at the end of every guest-post you will be given a little bio area where you can introduce yourself to their readership and have a link back to your site.
To successfully achieve great results at guest posting you can follow some simple guidelines.
- Pick the blogs carefully - You should strategically pick the blogs that you're wishing to guest blog at. Are they in the same niche as you? Do they have the same readership as you? Will your content/product appeal to them?
- Don't just write once - Keep up a momentum with your guest posting on specific blogs so they get to know you, this way you'll be able to 'convert' them better in to readers of your own blog
- Pick a few different blogs - Don't just pick one specific blog to guest post on, pick two or three and stick to them. But remember pick those two or three carefully so their audience is the right one which you're trying to target
- Keep structured with your time - Give yourself a specific amount of time per week to write your blog posts
- Don't burn out - I've talked about burning out whilst blogging before and it's something which is really easy to do so take your time with it all and remember that you're likely to be writing way more than you originally were and having to keep an eye on all of the discussions at the various blogs
It's not what you know, it's who you know. That is kinda true. Networking is a great way to speak to your peers about your interests. It's also a great way to learn and grow.
It's not just about your peers though, it's about communicating in general and actually getting to know your readers in a personal way. You can and should network on a daily basis through various social media sites like Facebook and Twitter. You could also comment and chat to people in the comments of blog posts.
When networking just be genuine and real. No one wants to see spamming, people engage in discussion and communication for a reason and its not to get spammed.
Advertising your blog gets real results fast but they can ease of quickly and you're left with spending a good chunk of money on an initial small readership which might hang around for more.
If I were you, I'd build up an audience first through the other means that I've mentioned in this blog post and then advertise (if at all). You might not even end up needing to if your readers are devoted enough to your blog and writing.
There are a few types of paid advertising which you can use to get visitors to your site;
- Stumbleupon - SU advertising gets visitors to your site, quickly. But having tested this before the long term effects aren't that great and you can produce your own content which can get stumbled organically and the traffic can last much much longer
- Adwords - Potentially more cost involved and a little harder to get direct traffic for specific content. Might work a little better for product advertising than content marketing Facebook - Gives you the ability to target demographics in the deepest way possible. You can get ultra-targeted with your advertising and find out which is the most affordable for you either PPC or via impressions
It goes without saying that social media is now an established part of our culture. It's something that we use in some way shape or form every single day. I wouldn't say that social media is where you find your readers but it is where your content will be shared if people like it.
Why wouldn't you want to market your content to the largest audience in the world? The power of social media is pretty much endless and once something goes viral its uncontrollable.
Here's a couple of ways to use social media best for your blog;
- Find the power-users - Find out who the power users are in your niche. By doing this you can begin to communicate with them, begin discussions and share their content as well as share quality content with them
- Be active - Don't just use it once and forget about it, you should be constantly using social media when you have the time to do so to communicate and share, readers see quality sharing as valuable and it can get you more followers and readers
- Share real content - Don't just share any old news, share content which people will want. More importantly share content which people will want to share on to their followers and friends
Starting out? Start now
If you're just starting out, try the things in this article and find which ones work best for you. I hope this helps you grow your readership and if you have any tips feel free to share them in the comments.