9 out of 10 new eCommerce stores fail. They can fail for a various amount of reasons from neglect, not enough perseverance or bad judgement. Starting any new business is not a walk in the park but to make it easier, we've put some quick tips together which you could action today to make your eCommerce store better tomorrow.
Here they are...
A Super Gift Guide
There are two types of shoppers, window shoppers and shoppers who actively want to purchase an item.
Active shoppers will try and find the item they're looking for immediately but window shoppers are there to browse. You could provide them with a gift guide for their friends and family especially around shopping holiday times. Some shoppers won't create wish-lists like you can create on Amazon so presenting them with a smart list of products which their family might want over holiday seasons could actively increase sales.
Whilst discussing shopping holiday times, you could provide a list of "Purchase your item by X" date to get it delivered by X date. This gives a sense of urgency to previous customers if you send that via an email newsletter or to potential customers if they're visiting your WordPress eCommerce website for the first time.
Black Friday and Cyber Monday are the two biggest shopping days in the United States. Shoppers *do* expect to see black friday / cyber monday discounts over the time period of those days. Not offering a discount over those days could easily prevent a sale from happening when a visitor reaches your website.
Actively show them promotions with a countdown to when they are ending to give them a sense of urgency to make a purchase. And remember, you don't have to discount every product in your store, you could easily just create a 'Sale' section as a product category.
At Obox we use a little service called oLark as a live chat system on our website. This enables customers to chat in real-time with myself or another member of the team to have their pre-sales questions answered. It's an incredible way to boost conversions rates and get feedback from customers in real-time. It also shows your companies dedication to customer service.
Build Mailing Lists all Year Round
I recommend setting up a mailing list for your store from the very beginning. Whilst Christmas time, black friday and cyber monday might be the biggest shopping times of the year it is always best to build a mailing list of customers all year round.
That means that you can actively promote the things I've mentioned above through the year. You can integrate systems like MailChimp and Campaign Monitor easily in to themes like our CleanSale eCommerce Theme.
Do you think there is anything which we've missed or know of any other quick tips for your eCommerce store?